NIPCO ventured into retail marketing of fuels in 2009 after consolidating its performance at the depot level. This is in order to have a greater visibility for the NIPCO brand and also to serve the market directly.

NIPCO expanded its retail network aggressively with different business models like Company Owned and Company Operated (COCO), Company owned Dealer Operated (CODO), Dealer owned Company Operated (DOCO) and Dealer Owned Dealer Operated (DODO) stations.

In the year 2013 NIPCO came up with international branding standards for their filling stations. With a very strong registered customer base of more than 4,000 independent marketers, it was not too difficult for NIPCO to acquire strategic outlets in focused markets through a lease and management arrangement. Currently, NIPCO has about 250 branded retail outlets spread across the country, with a plan of increasing to around 250 by December 2019.

As a significant player in the downstream sector, NIPCO got its major recognition when it was declared a “Major Marketer” by PPMC in the year 2012 . As a result NIPCO as a Major Marketer was granted access to lift petroleum products from their refineries as well as in all their depots under credit category.